10 Best Digital Marketing Tools To Help You Grow

Blog/10 Best Digital Marketing Tools To Help You Grow

Companies today rely on digital marketing techniques to stay afloat.

Doesn’t that sound dramatic

Consider, however, that a solid tech stack promotes growth and prevents you from wasting time on tiresome chores.

On the other hand, failing to use current marketing methods may cause your company to fall behind its competitors.

What’s the good news? There’s no shortage of software available to help you with your marketing tasks.

By strategy, digital marketing tools

We’ve compiled a thorough list of digital marketing tools that can help you achieve your objectives, including a few free and freemium products for those on a low budget.

This list can serve as the cornerstone of a robust marketing stack, whether it’s for managing customer connections, winning over prospects, or identifying new marketing opportunities.

Check out the categories below to get started:

  • Social media marketing tools
  • Email marketing tools
  • SEO (search engine optimization) tools
  • Conversion optimization tools

We’ve seen personally how social media has transformed into a top marketing medium for companies today.

Social media is a great way to nurture leads and create business relationships, and it’s also great for getting vital data about what your customers want.

Trying to manage all of the moving parts of social media “by hand” is a prescription for exhaustion. Consider how dedicated software can help you generate more valuable content and use social media to achieve your long-term business objectives.

Loomly’s “brand success platform” is a digital marketing toolsdesigned for smaller social teams wanting to plan and collaborate on content.

Built-in calendars, deadlines, and processes make it easy to schedule and brainstorm material. Loomly also curates fresh content ideas for users based on hot themes and Twitter conversations.

The simple, no-frills UI is simple to use and appealing to users who are not necessarily tech-savvy. The platform’s price is appealing to solo enterprises and smaller agencies trying to control their social presence.

Best digital marketing tools

We’ve discussed the importance of social listening for identifying trends and potential customers numerous times.

Audience, for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media audiences. This allows you to run laser-targeted ad campaigns and delve deeper into your customer personas. You’d be surprised at what you can learn from social alone, digging into demographics, personality traits, and beyond.

Audience’s platform is primarily focused on Twitter, making it ideal for B2B brands looking to prospect and B2C companies looking to learn more about their target audience.

Best Digital Marketing tools

Email is arguably the most tried-and-true and scalable marketing channel available to modern businesses. As a result, email solutions are an essential component of Internet marketing software for both large and small businesses.

Let’s take a look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot, from list-building and improving deliverability to creating awesome offer campaigns.

 

HubSpot, the best digital marketing tools known for its CRM and inbound marketing software, recently released an email marketing product.

HubSpot Email Marketing is simple to use, has high deliverability, and is natively integrated with all other HubSpot products, including the free-forever CRM and hundreds of other popular marketing tools. The tool includes a Free Plan that includes up to 2,000 email sends per month, contact lists, a drag-and-drop email builder, and ready-made templates to get you started right away.

What’s the best part? HubSpot reduces complexity by integrating tools and bringing them together. Sprout Social is one of the available integrations. You can create and delegate Cases for your customer care team as part of Sprout’s care features.

Best Digital Marketing Tools

SendGrid provides a comprehensive suite of email marketing services, many of which are user-friendly for both newcomers and seasoned email marketers.

This digital marketing tools, for example, provides flexible design options via visual, drag-and-drop editing, coding, or a combination of the two. SendGrid also includes detailed deliverability and performance analytics, which inform marketers about which messages are performing well and which require improvement.

We are aware that there are more email marketing solutions than we can count. However, a significant advantage of SendGrid is the forever-free plan for new businesses, as well as scalable pricing that adapts to your needs as your list grows.

Because the platform is primarily focused on deliverability, lemlist stands out among our email marketing tools. Lemlist is great for optimizing your existing campaigns because it emphasizes the best times to send your messages (and how frequently) for more opens and clicks.

Instead of second-guessing your marketing efforts, these types of digital marketing tools can be a game changer in terms of how to warm up your list.

Personalization tools make your outreach emails sound less spammy, and follow-up email sequences encourage more responses from cold prospects.

 

Moosend is one of our most user-friendly and cost-effective digital marketing tools, offering a surprisingly robust email solution for those just starting.

The platform includes codeless campaigns, simple automation, and easy-to-read reporting. Paid users can also access landing page features such as mobile popups and countdown timers.

 

best digital marketing tools

Search queries account for more than half of all website traffic.

As the digital landscape becomes more competitive, anything businesses can do to improve their search visibility is a plus. Although SEO can be intimidating, especially for new businesses, there are numerous online marketing tools available to assist you in identifying search opportunities and optimizing your current search engine efforts.

When it comes to brainstorming keyword ideas and ranking opportunities, Ahrefs is the gold standard.

The site explorer feature of the platform allows you to examine any URL’s top organic keywords while also estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and backlink sources.

In short, Ahrefs is a fantastic tool for not only competitive analysis but also for ensuring that your existing content is search-friendly.

Assume you want to capitalize on keyword opportunities while also optimizing your existing content. This is where Clearscope comes into play.The platform, which is especially useful for content writing, includes a detailed editor that recommends keywords, headers, and readability to help you write (or rewrite) high-ranking, well-balanced blog posts.Clearscope covers every aspect of search optimization, whether you’re developing a new content strategy or refreshing your existing blogs.

SEMrush, another essential digital marketing tools, allows you to track the position of your priority keywords as well as explore new terms to rank for.

This digital marketing  tool breakdown of keyword ideas, difficulty, and variations is useful for brainstorming content ideas as well as identifying search intent.

best digital marketing tool

When it comes to getting people to convert on-site, the smallest changes can make the biggest difference.

Simply changing the color of your call-to-action button can mean the difference between a free trial sign-up and a bounce. Among the digital marketing tools in your arsenal, conversion optimization software can help you identify low-hanging fruit for revenue growth

Unbounce is a digital marketing tools for quickly creating, testing, and publishing new landing pages. Built-in A/B testing and variant analytics can tell you which creatives, calls-to-action, and other page elements are effective (and which aren’t).

Even if you’re not a designer, you can use Unbounce’s tried-and-true landing page templates as a starting point and then customize them to fit your needs. The platform’s analytics show you which landing page variants are performing the best.

best digital marketing tools